Accueil
Voilà le Lien Marketing Strategy
Course Description
The course is aimed at helping students look at the entire marketing
mix in light of the strategy of the firm. It is most helpful to
students pursuing careers in which they need to look at the firm as a
whole. Examples include consultants, investment analysts,
entrepreneurs, and product managers.
Objectives
Course Description
The course is aimed at helping students look at the entire marketing
mix in light of the strategy of the firm. It is most helpful to
students pursuing careers in which they need to look at the firm as a
whole. Examples include consultants, investment analysts,
entrepreneurs, and product managers.
Objectives
- Identify, evaluate, and develop marketing strategies.
- Evaluate a firm’s opportunities.
- Anticipate competitive dynamics.
- Evaluate the sustainability of competitive advantages.
