the e-Strat Challenge

What is the e-Strat Challenge?




L'Oréal e-Strat Challenge is one of the world's biggest online business
simulation. This international competition is open to undergraduate and
MBA students in their final two years of university or business school.

In its first seven editions, the L'Oréal e-Strat Challenge has brought
together over 177 000 students from 2200 schools representing 128
countries.

You and your team, consisting of three people, will manage a portfolio
of beauty brands and compete for worldwide leadership against 4 other
virtual companies during six rounds throughout a period of
approximately two months.

You will take the role of the General Manager. At the head of a
cosmetics firm, you will face new market situations and challenges
during each of the six rounds. You will translate your strategy into
critical decisions about all aspects of the company: pricing,
production volume and capacity, research and development, marketing,
advertising, brand positioning and diversity & equity... In each
round, you will have more than 30 charts and graphs to analyze. You
will be asked to make over 150 decisions!

Each round corresponds to a six month real time period. The four other
virtual companies, run automatically by the simulation, will not only
challenge you with innovative decisions but will also respond to your
moves!

Every registered team will have the opportunity to participate in the
first round, and then, according to their Share Price Index, 1700 of
these teams will be selected to continue the adventure (rounds 2 - 5).
All the teams participating in the L'Oréal e-Strat Challenge will
manage PRIMA, but in a parallel simulated world, separate from yours.

Your objective is to achieve the highest SHARE PRICE INDEX (SPI) at the end of the simulation.

To learn more about SPI, click here.



You will be able to follow week to week evolution of the international, regional and national rankings.

e-Strat makes everything possible, around the world and in real time,
through a highly realistic and custom-created simulation run on
internet.

Moroccan Teams selected are:

Team	School	Category
EmiSTS	EMI	Undergraduate
ENCGO	Ecole nationale de commerce et de Gestion Oujda	Undergraduate
HEMteam	HEM	Under..
mimmi	Polyfinance	MBA ( Master on Business Administration)

Inchallah l3am lli majji necharkooo .. 3lach lla

The L'Oréal e-Strat Challenge International finals took place in Paris
on Wednesday 18th April 2007. Eight Undergraduate and eight MBA teams
from around the world gathered to compete face-to-face at the corporate
headquarters of L'Oréal.



Their task, in this final stage of the Challenge, was to present their
company Business Plans to an Executive Jury Panel, made up of L'Oréal
directors and our partners. The teams had 20 minutes to convince the
panel that their "virtual" company was a worthwhile investment.


The next year inchallah we 'll be There

Why Not

inchallah next year 2008/2009, Category Undergraduated,